hero

Portfolio Careers

Discover opportunities to work at a NightDragon portfolio company
NightDragon
NightDragon
16
companies
157
Jobs

Director, Partner Marketing

HUMAN

HUMAN

Marketing & Communications
United States
Posted on Wednesday, May 15, 2024
HUMAN was founded in 2012 in a Brooklyn sci-fi bookstore by Tamer Hassan, Michael Tiffany, Dan Kaminsky, and Ash Kalb. Our humble beginnings led to the creation of the Human Defense Platform, the backbone of all our products that safeguards enterprises from sophisticated bots, fraud, and account abuse. Today we verify the humanity of more than 20 trillion interactions per week for some of the largest companies and internet platforms.
Our hacker roots still permeate everything we do. You will be a part of the HUMAN front line in our commitment to protecting companies (and in turn, their customers) from both revenue and reputation risk caused by digital attacks. However, HUMAN is not the center of this story. Humans like yourself are. We firmly believe in putting people first. This approach spans our extensive total rewards package, inclusive of competitive compensation, benefits, stipends - as well as our day-to-day culture - to ensure every human is empowered to do the best work of their life. We want to hear about the marathon you’re training for. We want to see pictures of your pets. We want to know your favorite robot (we have many).
Even if you’re not a conventional “hacker” we can assure you that you are a hacker in your own right. We want to work with people like you who break down problems to build up better solutions. That’s what makes us HUMAN. You’ll be joining us at an exciting moment in the HUMAN story: we joined forces with PerimeterX in a market-changing merger, as well as recently acquired clean.io to enhance the Human Defense Platform. Together under the HUMAN brand, we will disrupt the economics of cybercrime. We hope you can join us in that mission.
Help build the future of Cybersecurity and shape the modern business as an Ad tech environment delivering trust and safety led by the market leader, HUMAN Security. We ensure there is a real and right human on the other side of every digital interaction along the customer journey.
The Director, Partner Marketing leader is a key member of the Marketing leadership team and report directly to the CMO. You will drive the partner marketing strategy working closely with the Partner Sales Leader, Sales, Channel Sales, Marketing and Executive leadership. The strategy, program and plans are to drive new business growth by leveraging our partner eco-system encompassing routes to market with Strategic/Technology Alliances, Distribution, Resellers, OEM and Cloud Providers/Online Marketplace. You will also work closely with your respective peers at the Partner’s Marketing team to develop joint plans and programs that contribute to the success of the business relationship. Other marketing tactics will include working cross-functionally to drive awareness programs (PR, Social Marketing, Analysts, New Partnerships, newsletters), content strategy (channel marketing assets, campaigns, joint wins) and integrated demand programs (webinars, field activities, partner enablement sessions) that support the sales plays. The HUMAN developed programs should be leveraged to and through the focus partners to their customers.
You will build valuable partnerships and alignment across the sales/channel sales function and help them achieve their revenue targets through a focused marketing approach with the partner ecosystem.

What You'll Do

  • Work closely with the VP of Partnerships to build the HUMAN Partner Program
  • Develop and execute the global channel marketing plan with a cadence of driving demand with and through a core set of focused partners
  • Drive new business growth and pipeline creation by delivering a global channel marketing and demand strategy across all marketing channels (Website, SEO, Digital, ABM, email, F2F)
  • Leverage campaigns created by the marketing campaigns team to ensure HUMAN partners are aware and utilize the tools provided
  • Support the overall channel demand generation plan through partner emablement/SKOs, industry/regional events, pipeline generation programs like customer-centered activities, webinars, roundtables, partner advisory boards
  • Work closely with Sales/Channel Sales and Revenue Operations to collaborate on GTM planning and set Channel Marketing pipeline targets
  • Create an integrated channel marketing campaign strategy aligned with our product offerings, launches, personas and market segments to drive new business customers, expansion and retention programs
  • Collaborate and coordinate efforts across product marketing, sales, communications, content and creative teams to build and execute integrated demand generation programs and partner campaign kits
  • Build a communications plan to provide partners with a regular pace of newsworthy information on our upcoming launches, tools and threat reports
  • Provide a cadence of news across all communication channels
  • Build and maintain partner portal
  • Manage and report on marketing operations to define campaign KPIs, analyze performance and continually improve how we deploy, track and measure campaign effectiveness.
  • Provide ongoing campaign reporting, pacing towards goals to stakeholders and share learnings
  • You will manage budget (plan quarterly) and report weekly on program ROI and learnings
  • Measurement of success will include achieving quarterly opportunity generation targets

Who You Are:

  • 10+ years of experience and proven track record in developing and guiding integrated B2B channel marketing campaigns (Cybersecurity experience preferred)
  • Experience in a fast paced, high growth B2B market (Cyber, Services, Software, Cloud Infrastructure, Networking).
  • Ability to think strategically and drive execution in collaboration with multiple, geographically dispersed groups – Global Experience
  • Solid understanding of marketing GTM planning and demand tactics
  • Excellent project management skills with exceptional attention to detail and follow up
  • Exceptional relationship management skills – extensive experience working with international teams
  • Results oriented and data-driven approach with excellent analytical skills for decision making
  • Exceptional verbal and written communication skills; Ability to communicate effectively across the organization at all levels including Sr Leadership team
  • Budget management, program tracking and ROI
The base pay range for this position is $160,000- $190,000 which can include additional on-target commission pay/bonus. The base pay offered may vary depending on location, job related knowledge, skills, and experience. Stock options and other incentive pay may be provided as part of the compensation package, in addition to a full range of medical, financial, and/or other benefits, depending on the position ultimately offered.
HUMAN prides itself on being an equal opportunity workplace. We firmly believe in putting people first regardless of who you are, where you come from, how you identify, or who your favorite robot is (we have many). We are on a mission to protect the integrity of the internet for everyone, so we welcome all individuals to come to share their unique experiences and perspectives as we fight against cybercrime together!
With Humans located in all parts of the world, we’ve fully embraced our diversity of thought and are always looking for innovative ways to connect with one another - even in virtual reality! Although New York City is our HQ, we have teams in Tel Aviv, Israel; London, UK; Victoria, Canada; San Mateo, CA; Miami, FL; and Virginia.
We trust our Humans in choosing where they work and how they work. The total rewards package we provide reflects our commitment to our Humans’ personal career development, which includes annual stipends for home office setup, wellbeing, and learning & development. We also offer weekly lunches, dedicated time off, no-meeting Fridays (for our U.S. and Intl. based HUMANs), HUMAN days, and so much more.
We’re constantly trying to anticipate the needs of our Humans to ensure each one of us is equally prepared to do some of the best work of our life. Taking care of one another is part of the HUMAN experience and how we build true HUMAN connections.
If you are an individual with a disability or special need that requires accommodation, please contact us directly.