Digital Strategist
Saronic Technologies
Software Engineering
Austin, TX, USA
Posted 6+ months ago
Saronic Technologies is a leader in revolutionizing autonomy at sea, dedicated to developing state-of-the-art solutions that enhance maritime operations through autonomous and intelligent platforms.
Role Overview
The Digital Strategist will own the development and execution of Saronic’s digital content strategy across social platforms and web. This role will drive brand awareness and engagement by translating Saronic’s mission, technology, and milestones into compelling, accessible storytelling.
This is a highly hands-on role: the Digital Strategist will not only define what we say, but help create it—writing content, shaping narratives, and working closely with internal teams to capture and produce high-quality visuals and stories. The ideal candidate is both a strong strategist and a scrappy creator who thrives in a fast-paced, mission-driven environment.
Key Responsibilities:
- Own and execute a multi-channel digital content strategy across social media and web
- Develop and manage the editorial/content calendar aligned to company priorities and milestones
- Write, edit, and publish content across platforms (e.g., LinkedIn, X, website)
- Translate complex technical concepts into clear, engaging, and accessible narratives
- Partner with engineering, product, growth, and leadership teams to identify and develop high-impact stories
- Collaborate with internal teams and external partners to produce visual content (imagery, short-form video, graphics)
- Ensure consistency in voice, quality, and messaging across all digital channels
- Monitor performance across platforms, including engagement, reach, and audience growth
- Analyze and report on digital and web metrics, using insights to continuously refine strategy
- Optimize content for shareability and audience resonance, with a focus on organic amplification
- Maintain awareness of methodologies and best practices across digital storytelling to inform strategy
Qualifications:
- 3–6+ years of experience in digital strategy, social media, or content marketing
- Strong writing and storytelling skills, with the ability to simplify complex topics
- Experience creating and publishing content across multiple digital platforms
- Experience managing content calendars and working cross-functionally to deliver content
- Familiarity with basic content capture tools (e.g., smartphone video/photo, lightweight editing tools)
- Experience in deep tech environments
- Familiarity with analytics tools (e.g., Google Analytics, Sprout Social, CMS platforms, etc.)
- Experience working in high-growth startup environments
- Ability to operate autonomously and collaborate across technical and non-technical teams
- Ability to capture content directly when needed (e.g., on-site photos, behind-the-scenes moments)
Basic Qualifications
Preferred Qualifications
Benefits:
Medical Insurance: Comprehensive health insurance plans covering a range of services
Saronic pays 100% of the premium for employees and 80% for dependents
Dental and Vision Insurance: Coverage for routine dental check-ups, orthodontics, and vision care
Saronic pays 100% of the premium under the basic plan for employees and 80% for dependents
Time Off: Generous PTO and Holidays
Parental Leave: Paid maternity and paternity leave to support new parents
Competitive Salary: Industry-standard salaries with opportunities for performance-based bonuses
Retirement Plan: 401(k) plan with company match
Stock Options: Equity options to give employees a stake in the company’s success
Life and Disability Insurance: Basic life insurance and short- and long-term disability coverage
Pet Insurance: Discounted pet insurance options including 24/7 Telehealth helpline
Additional Perks: Free lunch benefit and unlimited free drinks and snacks in the office
This role requires access to export-controlled information or items that require “U.S. Person” status. As defined by U.S. law, individuals who are any one of the following are considered to be a “U.S. Person”: (1) U.S. citizens, (2) legal permanent residents (a.k.a. green card holders), and (3) certain protected classes of asylees and refugees, as defined in 8 U.S.C. 1324b(a)(3).
Saronic does not discriminate on the basis of race, sex, color, religion, age, national origin, marital status, disability, veteran status, genetic information, sexual orientation, gender identity or any other reason prohibited by law in provision of employment opportunities and benefits.