About the Role:

Are you scrappy? Have you been nominated as MVP before? We are seeking a highly motivated and action-oriented Product Marketing Manager to join our growing Product team as one of our first hires. You will be a key part of the team that shapes and guides our company’s strategic vision for our Cybersecurity training programs. You will constantly be creating assets and data sheets for a variety of audiences and act as a thought partner for the executive leadership team. You will be shoulder-to-shoulder with us in the trenches and if that excites you, read on.

Responsibilities:

Asset creation

• Develop high-quality marketing and sales collateral, including:
• Product datasheets, brochures, and one-pagers
• Website copy, blog posts, and case studies
• Presentations and sales decks
• Social media content and campaigns

New product launches

• Develop and execute comprehensive go-to-market plans for new and existing Cybersecurity training programs.
• Collaborate with product management, engineering, and sales teams to ensure successful product launches.
• Create compelling product messaging, positioning, and value propositions.

Market research & analysis

• Conduct market research and competitive analysis to identify market trends, opportunities, and threats.
• Track competitor activities and adjust marketing strategies accordingly.
• Analyze market data and customer feedback to inform product strategy and marketing decisions.
• Track key performance indicators (KPIs) and report on marketing campaign effectiveness.

Sales enablement

• Develop and deliver sales training materials and resources.
• Support the sales team with product knowledge, competitive intelligence, and sales tools.
• Collaborate with sales to develop and execute targeted sales campaigns.

Pricing & packaging

• Assist in developing and implementing pricing strategies for cyber education, beginner and advanced certification, and degree programs.
• Package programs effectively to meet customer needs and maximize revenue.

Qualifications:

• 3-5+ years of experience in product strategy/marketing roles.
• Experience in the Cybersecurity industry, EdTech landscape a plus.
• Creative thinking in order to create marketing-leading packaging and pricing
• Excellent written and verbal communication skills.
• Strong analytical and problem-solving skills.
• Ability to work independently and as part of a cross-functional team.
• Highly organized and detail-oriented.
• Data-driven approach to decision-making.
• Proactive and results-oriented with a strong work ethic.

Experience with:

• Marketing automation platforms (e.g., Marketo, HubSpot)
• Experience with CRM systems (e.g., Salesforce)
• Experience with A/B testing and other data-driven marketing techniques