The Paid Media Manager will work 100% remotely and will directly manage the day-to-day implementation, testing, analyzing and optimization of large-scale national acquisition and lead generation campaigns across a variety of social media platforms. Additionally, you will have a firm grasp on measuring data, understanding the tactical execution process as well as the technology and tools used to guide your team to make it happen.

ThriveDX (formerly known as HackerU) is the global leader in cybersecurity education, and an expert in providing cybersecurity training to upskill and reskill lifelong learners. Our teams are made up of military trained cyber experts, industry veterans and seasoned educators united to close the worldwide skills and talent gap in cybersecurity.

Operating in two divisions – education and enterprise – ThriveDX’s award-winning solutions exist to bridge the skills gap and impact the talent shortage in the cybersecurity and overall tech industry.

The Education sector partners with top-tier academic institutions, enterprises, and government branches globally to offer advanced, professional development programs in cybersecurity and digital technology. From top universities like University of Miami, University of Michigan, California State University and University of Chicago- we provide a turnkey solution that propels students into meaningful careers. Through these partnerships ThriveDX is working to uplift learners of all socio-economic backgrounds to close the global digital skills gap one student at a time.

Responsibilities:

• Execute the day-to-day implementation of growth strategies across online paid media channels including Facebook, Instagram, TikTok etc., partnering across the organization to generate new demand, drive thousands of leads, and convert new subscribers
• Working alongside the Director of Demand Generation, assist with the development and execution of demand generation and remarketing campaigns with goals to increase customer acquisition and lower cost
• Deliver results to clear KPIs
• Working with media budgets with a minimum $50k/month spend and build reporting dashboards to provide details into performance analysis
• Analyze campaign results, report on key metrics, and optimize future campaigns based on learnings
• Work with the web development and UX teams on web page and campaign optimization

Requirements for consideration:

• 3+ years of experience managing the day-to-day implementation of digital lead generation and paid media programs across Facebook, Instagram and other social media platforms
• Must have relevant experience within the last 3 years managing paid social budgets with a minimum $50k/month spend per platform and generating thousands of leads per month.
• Must have expert technical knowledge and relevant implementation experience within the last 2-3 years being hands-on working within platforms setting up campaigns using META Ads, etc.
• Conversion rate optimization (CRO) and A/B testing required
• Must possess hands-on experience using Google Analytics; Must be comfortable analyzing large data sets, have expert level MS Excel skills, and be able to effectively communicate findings
• Must be highly analytical and a natural problem solver. Must be able to combine qualitative and quantitative data to extract actionable insights from lead generation efforts and adjust campaigns accordingly.
• Strong working knowledge of working with ad servers, tagging, conversion tracking, and audience syndication

Additional helpful skills:

• 3rd Party campaign management and optimization services a plus
• Salesforce experience a plus
• Paid search experience a plus
• Supermetrics, YouTube Ads, Quora Ads, Taboola/Outbrain, etc. is a plus.
• Experience using various online tools to manage projects (ie. Salesforce, Monday, G-Suite, Excel, Jira)
• Experience in the education sector and/or knowledge of OPM is helpful.
• Familiarity with heat maps software (ie. Hotjar, Clicktale, etc) helpful

Core Values

Different is Good - At ThriveDX, we are a diverse, global family of lifelong learners, innovators, and education advocates.

Community is Everything - Passion, enthusiasm, and support is interwoven into the fabric of our growing community of lifelong learners.

We Courageously Make Change- We’re not afraid to ask the big questions and then work to create the solutions.

We deliver on our Promises - We hold ourselves accountable for all that we do, for every partner we serve and every learner we support.

Excellence is the only Option- Because we are passionate about education, technology, and advancement for our global community, we expect nothing but the very best from ourselves, our products, and the experiences we provide.

Your Success is our Success

If you are an exceptional team player who is ready to break down walls and forge into uncharted territories, if you want to lead a team of ambitious, passionate and like-minded individuals, then this role and this company is for you!